Media theories

 media theories 

Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television."

How individuals perceive themselves and what they call themselves. Gender identity can be the same or different from one's sex assigned at birth.

Roland Barthes theory - How audience interpret what they see, looking for signs to help them interpret, the semiology is a mix of the “signified” and the “signifier”. The meaning of semiology can be used in film by looking for deeper meanings

A way in which people can be segmented into separate target groups, it also uses social classes and the possible lifestyle people live which defines which segment they may fall into. .

 The NRS social grades are a system of demographic classification used in the United Kingdom, it can be done to find or target a specific audience, such as hobbies and interests.

Gauntlet picks and mix theory

It counteracts the theory that all audiences are affected by what they read. Gauntlett focuses on the way in which magazines and advertisements attract and represent audiences. His suggestion is that audiences are sophisticated and use texts to satisfy their needs. They pick the bits of the text that are appropriate to them and their lives and ignore the others. This challenges the theory that women, for example, will be adversely affected by the unrealistic images they see on the front covers of women’s magazines. They may read the magazine, ignoring the articles related to sex and relationships and ‘pick’ the articles on fashion and beauty.