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In which ways can you use the various theories created in the tide advert,
mandatory theories and second wave feminist theories
Stuart halls theory can relate to the tide advert and how society perceived women as hall believed that the idea of stereotyping is a form of representation and that reduces people to a few simple charetaristics such as for this example, women are seen as in powered and suit domestic roles, and are seen as sex objects to men, and as Laura Mulvey would also suggest that women are objects to be gazed on as the camera acts as the masculine eye, therefore in the tide advert the women who is hugging the cleaning product close to her head to indicate she is always thinking about cleaning as well as is made to look like the perfect women, and how women should be thinking and looking.
David Guanletts theory also relates to the tide advert as the past media tended to convey singular straight forward ideologies as the women are seen to stay at home and do chores, the advert shows a image of a women getting excited of hugging the cleaning product a she sis in love with cleaning, this can suggest that women enjoy and prefer to stay at home rather then be more of a figure in society. Gaye Tuchman also would agree that media encouraged women to live a lifestyle which society had given them, rather then there own, of being a domestic household women who enjoyed doing chores and would think about marriage over careers, to say that career choices arent seen to be as important for women.
Lisbet van Zoonen theory can also relate to the tide advert as, the advert was created in the 1950s in a time where men where the only ones working, and women stayed at home, society had formed in a way in which men had gained a empowerment and respect over women, this lead to objectifying women for sex and stereotyping them to enjoying doing domestic chores as well as creating a ideology of a perfect women who would look after her man and do these chores, this was also heavily influenced by how media had described women, as this not only made men believe what a perfect women was but also influenced women to believe the same thing. Additionally, Betty Friedan's theory reflects this as she believed women were made to be seen to enjoy staying at home and enjoyed being categorised as a "happy housewife heroin".
mandatory theories and second wave feminist theories
Stuart halls theory can relate to the tide advert and how society perceived women as hall believed that the idea of stereotyping is a form of representation and that reduces people to a few simple charetaristics such as for this example, women are seen as in powered and suit domestic roles, and are seen as sex objects to men, and as Laura Mulvey would also suggest that women are objects to be gazed on as the camera acts as the masculine eye, therefore in the tide advert the women who is hugging the cleaning product close to her head to indicate she is always thinking about cleaning as well as is made to look like the perfect women, and how women should be thinking and looking.
David Guanletts theory also relates to the tide advert as the past media tended to convey singular straight forward ideologies as the women are seen to stay at home and do chores, the advert shows a image of a women getting excited of hugging the cleaning product a she sis in love with cleaning, this can suggest that women enjoy and prefer to stay at home rather then be more of a figure in society. Gaye Tuchman also would agree that media encouraged women to live a lifestyle which society had given them, rather then there own, of being a domestic household women who enjoyed doing chores and would think about marriage over careers, to say that career choices arent seen to be as important for women.
Lisbet van Zoonen theory can also relate to the tide advert as, the advert was created in the 1950s in a time where men where the only ones working, and women stayed at home, society had formed in a way in which men had gained a empowerment and respect over women, this lead to objectifying women for sex and stereotyping them to enjoying doing domestic chores as well as creating a ideology of a perfect women who would look after her man and do these chores, this was also heavily influenced by how media had described women, as this not only made men believe what a perfect women was but also influenced women to believe the same thing. Additionally, Betty Friedan's theory reflects this as she believed women were made to be seen to enjoy staying at home and enjoyed being categorised as a "happy housewife heroin".
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