#7 - What is Distribution?

Straight outta Compton
the impact and technology has had on the film industry is the use of simultaneous release patterns. simultaneous release pattern is the gap between film being released in the different territories is shortening. straight outta Compton was released in  american on the 11th of august and in the UK on the 28th of august. this release pattern is used the shorten timing of when the film is released in different countries. one major benefit is the fact that production studios like legendary pictures only have ti run one marketing campaign for all their resales as well as keeps the movie in the papers with keeping a short span of release dates to keep it in the media for a longer period of time, and on top of this to avoid piracy. most Hollywood  films use a saturated release pattern. this is when the films showing as many cinemas as possible in one region. this gives the opportunity for the audience to view the film. the fact that the films being shwon in multiple cinemas gives the target audience more of a chance to watch it due to accessibility. however, the flip side is that the film has a larger chance of being pirated.