ven diagram

Difference between psychographics and demographics ?

Psychographics has been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. ... Because this area of research focuses on activities, interests, and opinions, psychographic factors are sometimes abbreviated to 'AIO variables'.

Psychographics are kind of like demographics. 

Psychographic information might be your buyer's habits, hobbies, spending habits and values. Demographics explain “who” your buyer is, while psychographics explain “why” they buy. Demographicinformation includes gender, age, income, marital status – the dry facts

challenge task 

The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey (NRS) to classify readers, but are now used by many other organisations for wider applications and have become a standard for market research. They were developed over 50 years ago and achieved widespread usage in 20th century Britain. Their definition is now maintained by the Market Research Society.

The distinguishing feature of social grade is that it is based on occupation.

A- upper class, expensive cars which only upper class could afford 

C1-E- football is a sport followed by large social class however can be followed even by non working 

C2-E- Aimed at younger audience who enjoy american rap such as lil yatchy

key term 

readership - the people who read or are thought to read a particular book,newspaper, magazine, etc

circulation - A newspaper's circulation is the number of copies it distributes on an average day. Circulation is one of the principal factors used to set advertising rates. Circulationis not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader.

i would position myself as class E, as would suggest teachers would be i the B category 

B                                B-C1                            C2-E 

}Could there be any potential issues that could arise from companies relying on this data to inform all of their advertising decisions?

A Issue which could occur would be that it is stereotyping people as well as the fact that everybody spends there money differently therefore companies will have to try to open minded for all people and try to discourager customers. 

Magazines such as GQ and CAR would suit the car as it is aimed at high class people with money and are smart and stylish.

the magazine is aimed towards young, possibly not the most confident or self conscious about there bodies audiences hence the name of the magazine seventeen.
as the younger audience probably don't have a large income as are not working is most likely aimed at the social group E-C1
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this magazine is aimed towards drinkers who like georgia smith 

circulation