#2 - I, Daniel blake
What happened during the pre-production phase?
I, Daniel Blake is a 2016 drama film directed by Ken Loach and written by Loach's frequent collaborator Paul Laverty.
• Where did the idea come from? Was it an original idea, or perhaps a book first, or TV series, or comic strip, or from some other source?
The idea comes from a a loophole in the system as it puts a lense on unemployed people who are possibly unfit to work and are not receiving benefits which they may be entitled to. it was a original idea which is a independent film.
Was the film based upon an original script or developed over time by many writers?
it was written by ken loach. The Guardian film team joked that the synopsis, which was supplied by Loach’s regular screenwriter Paul Laverty.
Who financed the film - Production Company? What other films have they produced?
The movie is financed by the BBC which is financed from viewers as the pay for there tv license, 'received £1,015,000 from the British Film Institute.'
• Casting – who were cast in the main roles and why? How important were stars? How did the film-makers think the chosen stars would appeal to audiences?
a main role was dave johns who had his main break through asa lead role, he had previously been a 'veteran stand up comedian'.
• Who was the producer?
Rebecca O'Brien is the producer
• Who was the director and why did they take the project on?
ken loach is the director and took it on to connect to people and put across a message to challenge the laws
• Did they have a track record of success?
Kenneth Charles Loach is an English director of television and independent film. He is known for his socially critical directing style and for his socialist ideals,
ken loach also produced
kes in 1969,
the wind that shakes the barley 2006,
sweet sixteen 2002
• Was there anything interesting about the film soundtrack?
Sailing By
(1963)
Composed by Ronald Binge
Performed by The Alan Perry/William Gardner Orchestra as The Perry/Gardner Orchestra
Conducted by Ronald Binge
Licensed courtesy of Mozart Edition (Great Britain) Ltd.
What happened during the marketing and distribution phase of your case study film?
• Who were the distributors? How well known was the company? What is their track record as distributors? (Other films/genres)
• Were there any issues with the classification of the film?
There are no merchanides directly from the movie however brands such as red bubble (which let you create your own tops) offer i daniel blake themed tops.
I, Daniel Blake is a 2016 drama film directed by Ken Loach and written by Loach's frequent collaborator Paul Laverty.
• Where did the idea come from? Was it an original idea, or perhaps a book first, or TV series, or comic strip, or from some other source?
The idea comes from a a loophole in the system as it puts a lense on unemployed people who are possibly unfit to work and are not receiving benefits which they may be entitled to. it was a original idea which is a independent film.
Was the film based upon an original script or developed over time by many writers?
it was written by ken loach. The Guardian film team joked that the synopsis, which was supplied by Loach’s regular screenwriter Paul Laverty.
Who financed the film - Production Company? What other films have they produced?
The movie is financed by the BBC which is financed from viewers as the pay for there tv license, 'received £1,015,000 from the British Film Institute.'
• Casting – who were cast in the main roles and why? How important were stars? How did the film-makers think the chosen stars would appeal to audiences?
a main role was dave johns who had his main break through asa lead role, he had previously been a 'veteran stand up comedian'.
• Who was the producer?
Rebecca O'Brien is the producer
• Who was the director and why did they take the project on?
ken loach is the director and took it on to connect to people and put across a message to challenge the laws
• Did they have a track record of success?
Kenneth Charles Loach is an English director of television and independent film. He is known for his socially critical directing style and for his socialist ideals,
ken loach also produced
kes in 1969,
the wind that shakes the barley 2006,
sweet sixteen 2002
• Was there anything interesting about the film soundtrack?
Sailing By
(1963)
Composed by Ronald Binge
Performed by The Alan Perry/William Gardner Orchestra as The Perry/Gardner Orchestra
Conducted by Ronald Binge
Licensed courtesy of Mozart Edition (Great Britain) Ltd.
What happened during the production phase?
• Was it an easy ‘shoot’? If there were difficulties what were they? Were there tensions between any of the creative personnel, often known as ‘the talent’? there was no difficulties whilst filming/ casting. at the premier there was a march about low incomes
• Was any part of the film shot on location? If so, where? Why were some locations chosen over others? Were costs a factor?
The actual flat is in greenville terrace, newcastle , midway between the Tyne Bridge and the Ouseburn where it was filmed, as well as in NE of land.
• Where there any difficulties with casting or with acquiring the stars/actors the producer wanted? The main actor who played daniel blake was a stand up comedian who had told a magazine that this was his last attempt to become a actor, also there was a lot of controversy of working middle class acts to act as lower class heroin addicts.
• What did the film cost to make? How much did the stars get? Where did the budget go? Was the film shot within budget? Was it ever in any danger of going over budget?
• Were there any changes to the script during production? How many changes or re-writes?
the movie was written by paul lavrty and ken loach and had not changed
• Was it an easy ‘shoot’? If there were difficulties what were they? Were there tensions between any of the creative personnel, often known as ‘the talent’? there was no difficulties whilst filming/ casting. at the premier there was a march about low incomes
• Was any part of the film shot on location? If so, where? Why were some locations chosen over others? Were costs a factor?
The actual flat is in greenville terrace, newcastle , midway between the Tyne Bridge and the Ouseburn where it was filmed, as well as in NE of land.
• Where there any difficulties with casting or with acquiring the stars/actors the producer wanted? The main actor who played daniel blake was a stand up comedian who had told a magazine that this was his last attempt to become a actor, also there was a lot of controversy of working middle class acts to act as lower class heroin addicts.
• What did the film cost to make? How much did the stars get? Where did the budget go? Was the film shot within budget? Was it ever in any danger of going over budget?
• Were there any changes to the script during production? How many changes or re-writes?
the movie was written by paul lavrty and ken loach and had not changed
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What technology was used in the production of the film such as camera?
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List some of the key people who made contributions to the production.
What happened during the marketing and distribution phase of your case study film?
• Who were the distributors? How well known was the company? What is their track record as distributors? (Other films/genres)
- Entertainment One (2016) (UK) (theatrical)
• Were there any issues with the classification of the film?
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• Who was the target
audience? How do you know? the movie was aimed at higher class audience to give them a understanding of the struggle and giving them a lense of how the lower class live and a fault in the system.
• How did the filmmakers decide where to release the film and when? What was
the eventual release pattern?
The movie premier was on on the 18 October,2016 in the UK and the movie was released on 21 October,2016.
• Find film posters and analyse them for how they reach their audience(s)
advertising included, posters, production images, the hashtag they trended #idaneilblake got 65,993 likes on Facebook, 12,421
The movie premier was on on the 18 October,2016 in the UK and the movie was released on 21 October,2016.
| What was the marketing and advertising strategy for the film? Was there a
premiere, and if so, where? followers on twitter . there was also a premier on the 18th of October in Newcastle. also had interviews and features with the guardian, heyuguys, salon, the upcoming, the red carpet news tv, empire online, village voice. |
• Find film posters and analyse them for how they reach their audience(s)
advertising included, posters, production images, the hashtag they trended #idaneilblake got 65,993 likes on Facebook, 12,421
• Analyse a trailer/teaser trailer and consider how the trailer
persuaded and positioned British audiences to see the film.
the trailer for i Daniel Blake is showed to be inspiring as well as showing a insight on the life of people who are looking for a job seeking allowance or struggling as not receiving benefits, uses uplifting music to try have sympathy for them trying to survive and getting denied by the system
the trailer for i Daniel Blake is showed to be inspiring as well as showing a insight on the life of people who are looking for a job seeking allowance or struggling as not receiving benefits, uses uplifting music to try have sympathy for them trying to survive and getting denied by the system
• What outlets were used for advertising? Was TV used, for example?
the movie was advvertised using tv adverts, youtube trailers.
the movie was advvertised using tv adverts, youtube trailers.
• Were there any merchandising tie-ins?
There are no merchanides directly from the movie however brands such as red bubble (which let you create your own tops) offer i daniel blake themed tops.
• Was any additional publicity gained, and if so, how?
the movie itself created controversy as it highlighted a flaw in the system which people have been trying to challenge, and with the help of the movie has helped highlight this.
the movie itself created controversy as it highlighted a flaw in the system which people have been trying to challenge, and with the help of the movie has helped highlight this.
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