Huck Research - Huck v Womens Realm
research Huck
was created in 2006-
Inspired by radical youth culture, Huck roams the globe seeking out artists, activists and creative renegades who are breaking down the old world to build something new.
as a premium youth culture channel, Huck sits at the centre of a switched-on community who crave original stories and quality journalism in print, film and across the digital landscape.
was created in 2006-
Inspired by radical youth culture, Huck roams the globe seeking out artists, activists and creative renegades who are breaking down the old world to build something new.
as a premium youth culture channel, Huck sits at the centre of a switched-on community who crave original stories and quality journalism in print, film and across the digital landscape.
Huck v Womens Realm
Hucks target market is largely young, hip and arty readership where the magazine focuses on music,culture and travel where as Womens realms target market is aimed for the older audience of 40-50 year old women whoo enjoyed more retro hobbies such as knitting,cooking and suggesting clothing pieces.
Huck is also much more socially available as it is available in the UK, France, Belgium, Germany, Poland, Croatia, Malta, Norway, Sweden, Austria, Switzerland, Ireland, USA, Canada, Australia, Taiwan, Hong Kong, New Zealand and Brazil, where as women realm was no where as womens realm was only published in the UK, this can also show how Huck is much more socially interactive with its audience.
Lastly, women realm is published weekly where as huck is published monthly which in my opinion is better as then the content is not rushed and will have more interesting stories, on top of this customers are less likely to get bored quicker.
women monthly magazine are more aspirational than weekly magazines as they are have a larger production value which allows them to feature people who the readers aspire to be like, this can also help increase sales
Rise of consumerism
women magazines were seen to enter a new phase, in the 1940s, middle-market women magazines became part of the shop and pined euphoria of the 1950s and 1960s
1960s as a time of sexual revolution
contraceptive pills were introduced in the early part of the decade which helped seen to be a era of female liberation. 1964, enabled women to gain a greater degree of financial independence.
1960s as a time of cultural revolution
the emergency of new trends in music, fashion and films. britian was very much at the centre of the is cultural revolution
Editorial philosophy - refers to a magazines underlying values, attitudes and beliefs, and the particular viewpoint that it adopts. the editorial philosophy helps to determine the style and content magazine.
psychographic -divides the market into groups based on social class, lifestyles and personalities and characteristics.
sub-genre - a smaller category or subdivision within a larger genre
socialisation - process which we learn the norms and values of our culture. the media are often said to play a important role in this regard , functioning as agents of socialisation.
Huck is also much more socially available as it is available in the UK, France, Belgium, Germany, Poland, Croatia, Malta, Norway, Sweden, Austria, Switzerland, Ireland, USA, Canada, Australia, Taiwan, Hong Kong, New Zealand and Brazil, where as women realm was no where as womens realm was only published in the UK, this can also show how Huck is much more socially interactive with its audience.
Lastly, women realm is published weekly where as huck is published monthly which in my opinion is better as then the content is not rushed and will have more interesting stories, on top of this customers are less likely to get bored quicker.
women monthly magazine are more aspirational than weekly magazines as they are have a larger production value which allows them to feature people who the readers aspire to be like, this can also help increase sales
Rise of consumerism
women magazines were seen to enter a new phase, in the 1940s, middle-market women magazines became part of the shop and pined euphoria of the 1950s and 1960s
1960s as a time of sexual revolution
contraceptive pills were introduced in the early part of the decade which helped seen to be a era of female liberation. 1964, enabled women to gain a greater degree of financial independence.
1960s as a time of cultural revolution
the emergency of new trends in music, fashion and films. britian was very much at the centre of the is cultural revolution
Editorial philosophy - refers to a magazines underlying values, attitudes and beliefs, and the particular viewpoint that it adopts. the editorial philosophy helps to determine the style and content magazine.
psychographic -divides the market into groups based on social class, lifestyles and personalities and characteristics.
sub-genre - a smaller category or subdivision within a larger genre
socialisation - process which we learn the norms and values of our culture. the media are often said to play a important role in this regard , functioning as agents of socialisation.
Comments
Post a Comment